VFI began as a backyard poultry and piggery set up in Jagobiao, Mandaue City in the 1960’s as a pastime of Doña Virginia Sy Chiongbian. Hog carcass and dressed chicken and later choice cuts were then rationed to the family’s shipping business as well as its residence in Cebu City. In 1968 the business was registered with the Securities and Exchange Commission (SEC) as Virginia Farms, Inc.
As demand for processed products increased, a 2,215 sq. m. processing plant with canning facilities was constructed on a two-hectare property in Tugbongan, Consolacion in 1977. Virginia Farms Inc., thus operated both poultry and piggery as well as processing of meat products. In November 1982, production and marketing of processed meats divisions were spun off to form a new corporation, VFI FOOD, INC., later named VIRGINIA FOOD, INC.
VFI is registered with the Securities and Exchange Commission (SEC), Bureau of Domestic Trade (BOT) and with the Food and Drug Administration (FDA). The Company is a member of the Philippine Association of Meat Processors, Inc. (PAMPI) and is also recognized as an accredited member-exporter of the Philippine Exporter Confederation, Inc. (Philexport).
To respond to the growing needs of the market, the Company constructed in February 1990 a Processing Plant on a seven-hectare compound in Canamucan-Cogon, Compostela which is about 26 kilometers North of Cebu City. The new Plant started to operate in April 1992. It is rated “AA” by the National Meat Inspection Commission (NMIC).
In January 2002, VIRGINIA FOOD, INC. was acquired by the Manila-based AVALON HOLDINGS, INC.
VFI distributes nationwide its frozen processed meat and canned meat products. It has its Head Office on A.S. Fortuna Street in Mandaue City, Cebu and a branch office in Manila, interlinking its distribution network all over the country.
VISION
WE ARE A GLOBALLY COMPETITIVE FOOD COMPANY PROVIDING CONSUMER AND INDUSTRIAL MARKETS WITH VALUE-LADEN QUALITY PRODUCTS AND SERVICES.
MISSION
We will continually develop and offer products and services that anticipate and meet the needs of our markets and customers;
We will endeavor to continually enhance and optimize shareholder’s value;
We will foster continuous learning and improvement to build capabilities among our people;
We will nurture mutually beneficial relationships with our suppliers, business partners and stakeholders in joint efforts to satisfy and delight our customers;
We will act as a responsible corporate citizen and contribute our share in improving the quality of community and work life;
We will observe sound industrial practices that promote and enhance the quality of the environment.
PRODUCT LINES
- CANNED GOODS LINE (CGL)
B. FROZEN PROCESSED MEAT (FPM)
PRODUCT BRANDS
- VIRGINIA (VF)
- EL RANCHO (ER)
- AUSTRALIAN (AN)
- WINNER (WR)
- CHAMPION (CN)
- A. VIRGINIA BRAND (VF)
VF CANNED GOODS LINE VF FROZEN PROCESSED
MEAT
Happy Booster Hotdog
Corned Beef Honeycured Bacon
Meatballs & Beans Mild-cured Bacon
Sausage & Beans Beef Meatballs
Pork & Beans Beef Tapa
Vienna Sausage Chicken Hotdog
Spaghetti Meat Sauce Chicken Ham
Chorizo de Cebu
Frozen Corned Beef
Cooked Ham
Sweet Ham
Hungarian Sausage
Ham Sausage
Pork Canton Sausage
Pork Mandarin Sausage
Pork Tapa
Pork Tocino
Salami
- B. EL RANCHO BRAND (ER)
EL RANCHO CANNED EL RANCHO FROZEN
GOODS LINE PROCESSED MEAT
Beef Loaf Burger Patty
Carne Norte Frozen Corned Beef
Corned Beef Luncheon Meat
Corned Beef Loaf Spiced Ham
Beef Franks
Vienna Sausage
Spaghetti Meat Sauce with Sausage
- AUSTRALIAN BRAND (AN)
AUSTRALIAN CANNED GOODS LINE
Karne Norte
D. WINNER BRAND (WR)
WR CANNED GOODS LINE WR FROZEN PROCESSED
MEAT
Corned Beef Hotdogs
Chunky Corned Beef Chorizo
Beef Loaf Cooked Ham
Meat Loaf Footlong with Cheese
Vienna Sausage Hamonado
Spaghetti Sauce Sweet Ham
Spaghetti Meat Sauce
E. CHAMPION BRAND (CN)
CN FROZEN PROCESSED MEAT
Hotdogs
VIRGINIA FOOD, INC.
Head Office
840 G&L Building
A.S. Fortuna Street
Mandaue City
Tels. (032) 344-8651 to 53
(032) 344-8648
(032) 416-2116
Fax Nos. (032) 344-8654
(032) 416-2115
Processing Plant
Cogon-Canamucan
6003 Compostela, Cebu
Tels. (032) 425-8711
(032) 425-8895
Telefax No. (032) 425-8894
Manila Branch
JG Bldg., C.
Raymundo Avenue, Rosario
Pasig City
Telefax No. (02) 628-2650
Bacolod Branch
Door # 5 UTC Mall
Araneta-Alunan Street
Bacolod City
Telefax No. (034) 432-1540
Cagayan Branch
J.R. Borja Extension, Cogon
Cagayan De Oro
Telefax No. (088) 857-2607
Davao Branch
c/o Merco of Davao
Ferrazzini Compound
Cabaguio Avenue Davao City
Telefax No. (082) 224-1877
Zamboanga Branch
Ma. Clara L. Lobregat
Guiwan Highway,Zamboanga City
Telefax No. (062) 990-2957
Email Address
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